SEO
Search Engine Optimisation (SEO)
Search Engine Optimisation Secures Your Visibility on Google
With search engine optimisation, your business can meet recognised needs from potential customers. Google is undoubtedly the largest search engine out there, and it is the primary platform we work with at Marketingfabrikken. However, our work also delivers benefits on other search engines like Bing, Yahoo, and DuckDuckGo.
At Marketingfabrikken, we have extensive experience in search engine optimization and have developed a framework that provides high visibility on Google for businesses ranging from small local companies to large international enterprises.
- Paid Social
- Paid Search
- Website and Web Development
We leverage synergies between
Why Is Search Engine Optimisation Important?
SEO is important because it enables you to rank highly on selected keywords that attract potential customers to your website. The formula is simple: the better your ranking, the more visitors you get.
When a potential customer searches for something like “buy Toyota spare parts,” and your business sells car parts, it’s essential to rank highly for that search. Beyond ranking, how your business is represented in the search results is critical to enticing users to click on your website.
We identify the most relevant keywords for your business through a keyword analysis. By discussing your business with you, we evaluate the potential market, create a keyword list, and prioritise it based on the strategy we develop for your business.
SEO Is the Sum of Many Efforts
Effective SEO involves numerous tasks that determine whether it’s your site—or a competitor’s—that reaches the top of Google.
Our work typically combines thorough analysis, content creation, technical improvements, link building, speed optimisation, user experience (UX) enhancements, and much more.
Every case is unique, and where we begin depends on your company’s specific situation and resources.
The User First – The Search Engine Second
From the outset, Marketingfabrikken has prioritised the user above the algorithms. Our primary goal is to understand what users think, how they behave, and what they want to achieve. By doing this correctly, we can deliver superior SEO results for your site, aligning with Google’s mission to meet user needs.
This user-focused approach allows us to craft readable, engaging texts (because few things are worse than poorly written SEO copy) that provide the information users are searching for in a clear and straightforward manner. It also enables us to structure landing pages effectively, ensuring users find exactly what they are looking for.
By fulfilling users’ needs while aligning with your business objectives—such as selling a product on your webshop—we create a win-win scenario where everyone benefits.