Service · Email & Automation

Emails that sell while you sleep.

Your list is your cheapest route to a sale, and yet it often sits idle. We build flows and campaigns around your customer journey, so the right messages land at the right time. All by itself.

Get an email check

Flows
Campaigns
Segmentation

01 / The starting point

Your list is full of customers nobody talks to.

Bought traffic is expensive, and it has to be bought again tomorrow. Your email list is the opposite: people who have already said yes to hearing from you, with no algorithm in between. But the list only makes money if it's used properly. We build the automation that picks up, follows up and sells, without it feeling like spam to the recipient.

Simon Arvidson

Head of Email & Automation

Sound familiar?

The newsletter goes out when there happens to be time. So, rarely.
No flows recover the carts that get abandoned.
Everyone on the list gets the same email, no matter what they've bought.
You don't know what email as a channel actually contributes to the bottom line.

Let's get it sorted

02 / What you get

Automation that works. Campaigns that get opened.

#01

Flow architecture

Welcome, abandoned cart, repeat purchase and winback: the whole journey covered by flows that land at the right time.

#02

Campaign calendar and production

A steady rhythm of newsletters, planned with you, written and sent. Without it taking your time every week.

#03

Segmentation and list hygiene

Messages based on what people actually do and buy. And we tidy up: inactive recipients are paused, because we'd rather send to fewer and sell more.

#04

Deliverability as a discipline

Authentication, sender reputation and spam databases are checked systematically. Beautiful emails don't matter if they land in spam.

#05

Ongoing testing

Subject lines, content and send times are tested systematically, so every send is a little sharper than the last.

#06

Reporting on revenue

The channel's contribution is reconciled against your actual orders and measured in money, not in open rates alone.

03 / How we go about it

A process without mystery, where you're always in the loop.

vi skiller os ud

01
Foundation
Platform, template and deliverability are set up from scratch, and the sign-up is put in place with an incentive that works.
02
The core first
The welcome series and the critical flows are built first, because that's where the money is. We build the campaign plan together with you.
03
Expansion
Repeat purchase, reviews and winback build up customer value, and flows are upgraded with variants as the list can support it.
04
The rhythm
Deliverability and core flows are checked weekly, list health monthly, and a yearly cycle covers everything from the spring audit to Black Friday.

04 / Plays well with

Strong alone. Best together.

Paid Social: Your segments become ad audiences, and recent buyers are excluded from the ads. The channels share data both ways.
Paid Search: Clicks from search ads are expensive to buy twice. The list picks them up, so the visitors the ads bring in also buy tomorrow.
SEO/UX/CRO: Content worth signing up for builds the list, so the organic work also feeds your most important owned channel.
Tracking & Data: The channel's revenue is reconciled against your orders, so the contribution can be trusted.

05 / References

Selected partnerships.

Feel free to ask them what it's like to work with us.

06 / What people ask

The honest answers, before you ask.

Isn't email dying?

No, quite the opposite. Email is the only channel you own yourself, with no algorithm between you and the customer. That's also why it's typically the channel with the best economics, when set up properly.

How big does my list need to be before it pays off?

Smaller than you think. A small list with the right automation beats a big list getting random sends. We'll run the numbers on your list and tell you honestly what it can bear.

Won't we end up spamming people?

Not if it's done properly. Segmentation means people get what's relevant to them specifically. Better fewer, sharper emails than more, broader ones. Both your revenue and your brand will feel the difference.

Which platform should we use?

The one that fits your business and your setup. We work in the major platforms and can also help you migrate if your current one is holding you back.

Am I tied into a long contract?

No. And on top of that you get a trial period, so you can see how the collaboration feels. The flows and setup are yours and stay with you.

Do you really delete people from my list?

We pause them, yes. Recipients who haven't opened anything for a long time drag down your sender reputation and cost you deliverability with the people who do want to hear from you. Fewer recipients, more sales. It sounds wrong, but the numbers leave no doubt.

07 / Næste skridt

Should your list be working for you?

Get an honest look at your emails and flows. We'll show you where the revenue is hiding, and what it takes to collect it.