Service · Paid Search

Ads that pay for themselves.

Google Ads can burn through a budget in an afternoon if nobody's watching. We manage your ad spend by the only number that matters: what you get back.

Get an ads check

Google Ads
Shopping & PMax
Budget management

01 / The starting point

You're paying for clicks. But are you getting customers?

The ad platforms make it easy to spend money and hard to see whether it pays off. Their own numbers always look good, because they count in their own favour. Meanwhile the budget grows without the bottom line keeping pace. We go into the account, separate the profitable from the noisy, and manage by your profit, not the platform's report.

Simon Raun Madsen

Partner & Head of Paid Search

Sound familiar?

The budget keeps rising, but the bottom line doesn't follow suit.
The platform's own numbers always look great. Too great.
You don't know which campaigns actually bring in new customers.
Nobody has touched the account for months.

Let's get it sorted

02 / What you get

Concrete deliverables. Not just knobs being turned.

#01

Account structure and clean-up

The account is built to be manageable and understandable. Dead conversion goals go out, and Google's own recommendations are reviewed and removed when they serve Google better than you.

#02

Keyword and competitor analysis

We find the searches that end in orders, and prioritise them by what they contribute to the bottom line.

#03

Shopping and Performance Max

Feeds, campaign types and exclusions set up with care, so the machine learning works for you and not just for Google.

#04

Ads that match the intent

Copy and extensions that answer what the customer actually searched for. That means cheaper clicks and better customers.

#05

Budget management by profit

The core keywords get the budget first, and we manage by what a new customer is worth over time. Sometimes the right answer is to spend less.

#06

Honest reporting

The platform's numbers are checked against your actual orders, with the incremental lift in focus. Better a pessimistic number you can trust.

03 / How we go about it

A process without mystery, where you're always in the loop.

vi skiller os ud

01
Foundation
Tracking is set up and tested, dead conversion goals are removed, and attribution is configured before we spend a penny of your budget.
02
The core first
Brand, core products and the keywords that demonstrably sell get the budget first. The returns are banked before we experiment.
03
Expansion
Top funnel, new campaign types and more platforms are added when the numbers support it. Not before.
04
The rhythm
Weekly budget allocation by value, search terms and negative keywords. Monthly review of ads and feed. Fixed checkpoints, not random impulses.

04 / Plays well with

Strong alone. Best together.

Paid Social: Search harvests the demand, Social creates it. Together they cover the journey from first curiosity to purchase.
SEO/UX/CRO: Winning keywords are exchanged both ways: what converts in the ads becomes organic content, and vice versa.
Email & Automation: Brand leads are captured with sign-ups, so a paid click can become a lasting relationship instead of a one-off visit.
Tracking & Data: The account runs on first-party data, and revenue is reconciled against your actual orders.

05 / References

Selected partnerships.

Feel free to ask them what it's like to work with us.

06 / What people ask

The honest answers, before you ask.

What should my budget be?

Big enough to generate data, small enough to be responsible. We suggest a figure based on your business, and we'll tell you if a bigger budget doesn't pay off yet.

How quickly will I see results?

The traffic comes from day one. Profitability typically takes a few weeks to calibrate, because we need enough data to separate the good from the expensive. We keep you posted along the way.

Do you just measure ROAS?

No. ROAS doesn't tell you whether you're making money, and the platform's own number is always optimistic. We look at the incremental lift and at what a new customer is worth over time. That's what you can run a business on.

Do I own my own account?

Yes, always. The account is yours, the data is yours, and the access is yours. If the collaboration ends, you take it all with you.

Am I tied into a long contract?

No. And on top of that you get a trial period, so you can see how the collaboration feels. We don't want to lock you in. We want to earn your loyalty.

Why does the platform show better numbers than my bottom line?

Because the platform takes credit for sales that would have happened anyway, and counts by its own rules. We configure attribution conservatively and check the numbers against your actual orders. The numbers get smaller. In return, they're right.

07 / Næste skridt

Should your ad spend work harder?

Get an honest look at your account. We'll point out the biggest opportunities, and we'll also tell you if it's actually running well.