Service · Paid Social

Ads people stop for.

The feed is full, and thumbs move fast. We make ads with an edge and manage budgets with care, so your campaigns build business and not just impressions.

Get a Paid Social check

Meta
TikTok
LinkedIn
Pinterest
Reddit

01 / The starting point

Anyone can set up an ad. Few can make it pay.

Social ads die of two things: creatives that look like everyone else's, and budgets running on autopilot. Frequency climbs, people scroll past, and the report shows clicks instead of customers. We find your angle, keep the creatives fresh, and measure campaigns on the business they build, both today and in the long run.

Ebbe Kjær Skau

Partner & Head of Paid Social

Sound familiar?

Your ads get seen, but not remembered.
Frequency goes up, and results go down.
The creatives are the same as six months ago.
The report shows clicks, not customers.

Let's get it sorted

02 / What you get

Creative with an edge. Budgets with care.

#01

Creative strategy and production

Angles, formats and variants that fit your business and stand out in the feed. Not templates.

#02

The content is the targeting

These days the algorithms target by the creative, not by hand-built audiences. So we test angles and formats systematically, and there's always at least one test running.

#03

Full funnel setup

From first encounter to repeat purchase: a campaign structure that builds awareness and brings the sales home, measured as a single equation.

#04

Retargeting at a healthy frequency

People should be reminded of you, not stalked. Frequency is controlled, and recent buyers are excluded, so the budget isn't burned on people who have already bought.

#05

Budget management across platforms

Money moves to where it works best, governed by your marketing cost ratio. No channel gets budget out of habit.

#06

Honest reporting

Conservative attribution and backend reconciliation: brand and performance measured together, with numbers you can trust. Not the platform's victory speech.

03 / How we go about it

A process without mystery, where you're always in the loop.

vi skiller os ud

01
Foundation
Pixel and server-side measurement are set up, and attribution is configured conservatively: 7-day click, no 1-day views. We measure harder than the platform recommends.
02
The core first
The campaign structure is built around your core business: bestsellers, retargeting at a healthy frequency, and a product feed that works.
03
Expansion
New reach, new formats and new platforms once the core performs. Always with at least one test running.
04
The rhythm
Weekly check of performance and delivery. Monthly review of creatives, frequencies and budgets against your marketing cost ratio.

04 / Plays well with

Strong alone. Best together.

Email & Automation: Your email segments become ad audiences, and recent buyers are excluded, so you don't pay to reach people who have already bought.
Paid Search: Messages and audiences are coordinated across channels, so they build on each other's data instead of competing for the credit.
SEO/UX/CRO: The demand from the ads ends up as searches. The organic work makes sure you're the one people find when they search.
Tracking & Data: Server-side measurement and backend reconciliation, so decisions rest on real numbers.

05 / References

Selected partnerships.

Feel free to ask them what it's like to work with us.

06 / What people ask

The honest answers, before you ask.

Which platforms should I be on?

The ones where your customers are, and no more than the budget can bear. We recommend based on your business, and we'll also tell you what to leave alone.

Do we have to supply photos and video ourselves?

We solve that together. We produce, edit and write, and when your own footage is the strongest material, we brief you on what we need.

Why do my results drop over time?

Usually creative fatigue: people have seen the ad too many times. That's why we keep testing new angles, so fresh material is ready before results start to dip.

Does paid social work for B2B?

Yes, but with a different kind of patience. The decision journey is longer, so we measure pipeline and customer value rather than quick clicks. LinkedIn and Meta often work together here.

Am I tied into a long contract?

No. And on top of that you get a trial period, so you can see how the collaboration feels. We don't want to lock you in. We want to earn your loyalty.

Why do you measure harder than the platform recommends?

Because the default settings take credit for sales that would have happened anyway. We count 7-day clicks and disregard 1-day views, so the budget is managed by the real contribution. The numbers get smaller. In return, they're right.

07 / Næste skridt

Should your ads have more edge?

Let's look at your campaigns together. You'll get an honest take on what could make a difference, and what's just noise.