Service · Tracking & Data

Numbers you dare to act on.

It's expensive to steer by numbers that lie. That's why measurement is the first thing we touch, whatever task we're solving for you. We set up tracking properly, from consent to dashboards, so your decisions rest on facts.

Get a tracking check

Server-side
Consent & GDPR
Dashboards

01 / The starting point

You steer by the numbers. But are they right?

Most businesses have holes in their measurement without knowing it. The analytics tool says one thing, the ad platform another, and both count in their own favour. Meanwhile, browsers and legislation are tightening their grip on what can be measured at all. We clean up the measurement, set it up properly and build the numbers you can actually run a business on.

Simon Raun Madsen

Partner & Head of Paid Search

Sound familiar?

The analytics tool and the ad platform show two different worlds.
Cookie banners and consent are set up with fingers crossed.
Conversions are counted twice or not at all.
The reports show activity, not whether it pays off.

Let's get it sorted

02 / What you get

Measurement that holds up. In court and in the spreadsheet.

#01

Tracking audit

We go through your entire setup and find the holes: what's missing, what's counted twice, and what's set up wrong.

#02

Server-side tracking

More robust measurement that holds up as browsers and cookie rules tighten. Set up where it pays off.

#03

Consent and GDPR

A consent setup that's in order, without costing you more data than necessary. Under control, without scaremongering.

#04

Backend reconciliation

The platforms' numbers are checked against your actual orders. That's the check that reveals whether the reports are telling the truth.

#05

Dashboards with honest numbers

One place with the numbers that matter, explained so the whole business can read them. Not twenty reports nobody opens.

#06

Incrementality testing

Geo tests, holdouts and on-off periods that show what your campaigns actually lift. That's the difference between measuring and knowing.

03 / How we go about it

A process without mystery, where you're always in the loop.

vi skiller os ud

01
Foundation
An audit of the entire measurement: what's missing, what's counted twice, and what's set up wrong.
02
The core first
The metrics the business steers by come first, and the numbers are reconciled against your actual orders.
03
Expansion
Server-side measurement, consent and dashboards are built out where it pays off.
04
The rhythm
The measurement is validated continuously, so the numbers stay right, even when platforms and browsers change the rules.

04 / Plays well with

Numbers you can count on.

Paid Search: Bidding strategies run on first-party data and conservative attribution. Without the measurement, the account flies blind.
Paid Social: The signals sent back to the platforms decide who the ads reach. The measurement feeds the algorithm properly.
Email & Automation: The channel's revenue is reconciled against your orders, so the contribution can be trusted.
SEO/UX/CRO: User behaviour and conversion data drive the prioritisation of content and improvements.

05 / References

Selected partnerships.

Feel free to ask them what it's like to work with us.

06 / What people ask

The honest answers, before you ask.

Why don't my numbers match?

Because every platform measures in its own way and counts in its own favour. It can't be avoided entirely, but it can be managed: we build one set of numbers you can trust, and explain what the differences mean.

Do I need server-side tracking?

More and more do, because browsers and cookie restrictions are removing a growing share of the measurement. But it's an investment, and we'll tell you honestly whether it pays off for a business of your size.

Is my setup even legal?

We'll find out together. We set up consent and tracking so it complies with the rules, and so you still get the data you're allowed to use and actually need. Peace of mind both ways.

What is incrementality?

The real lift your campaigns create. Some of what the platforms take credit for would have happened anyway. With geo tests and on-off periods we measure what marketing actually moves, so the budget can be set accordingly.

Do we need to buy new tools?

Usually not. We build on what you have, and only recommend something new when the old one genuinely gets in the way. The maths has to add up, here too.

07 / Næste skridt

Want to be able to trust your numbers?

Get an honest check of your measurement. We'll show you what's right, what's missing, and what it means for your decisions.